BIO 
I was born in in Addis Ababa in a mixed Italian-Ethiopian family. In 1991 we lived in a liberal bubble in the midst of the communist occupation. I had toys (rare commodity), watched american movies and drank soft drinks up to indigestion. When the Marxist regime was overrun in Ethiopia  and civil war broke loose, we were forced to move to Italy. Finally someone had the kindness to teach me Italian, told me that toys, soft drinks and american movies weren’t highly regarded in Moscow, so everything that I owned, at that time, was the result of smuggling. Years later I awoke troubled, I had dreamed of wandering the streets of a ghost town, where billboards of american soft drinks prevailed amongst a few others. Amazed by that vision I knew I was destined to take back the advertising spaces of my brain. I started working in 2006 since then I have directed hundreds of tv commercials and video content. I have also directed and produced documentaries worldwide, a great number of music videos and I work as a visual artist.  Last but not least, I’ve studied, Scriptwriting and Tv Production at the CONEL London UK. I have also written and teach a programme study for the comprehension of basic scriptwriting called ABasicCinema.